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Red Bull BC One Cypher UK – Live Breakdance Championship at HERE at Outernet

Red Bull Brings BC One Cypher UK to Life at HERE at Outernet

Red Bull turned HERE at Outernet into the ultimate stage for BC One Cypher UK, where 16 of the country’s top B-Boys and B-Girls battled it out for the UK championship title. The event combined high-energy, in-person excitement with a global livestream, delivering a truly hybrid experience that elevated Red Bull’s brand presence and showcased the vibrancy of the breaking community.

Overview

The goal was clear: create a visually striking, branded environment where competitors, judges, and fans could connect — while streaming the action to a worldwide audience. The venue’s central Soho location, combined with its technical infrastructure, made HERE at Outernet the ideal host for a competition of this scale.

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Challenge

Red Bull needed:

  • A large, versatile space to host dancers, audience members, judges, and media.

  • A high-quality broadcast setup to deliver a seamless global livestream.

  • Full brand takeover opportunities to make the venue unmistakably Red Bull.

  • A layout that supported an authentic breakdance experience with great sightlines for fans.

Solution

HERE at Outernet’s 10,000 sq. ft. venue was fully customised to deliver:

  • Immersive Branding: Custom vinyl flooring, branded lighting, and bespoke design details — even down to branded bar cups — reinforced Red Bull’s identity.

  • Authentic Dancefloor Setup: A classic breakdance circle floor with rake seating gave fans a close-up, intimate view of the action.

  • Seamless Technical Production: Our AV booth facilitated a professional YouTube livestream, bringing the event to a global audience.

  • Dynamic Programming: Interviews with dancers were filmed in the green rooms and broadcast live to the venue’s 13.5m LED screen during breaks, keeping the crowd engaged throughout the event.

Results

The event was a high-energy success, both in person and online:

  • Packed House: Fans experienced the thrill of live breakdance battles in a fully immersive, branded space.

  • Global Reach: The professional livestream expanded the audience beyond the venue, engaging Red Bull’s international fanbase.

  • Flawless Execution: HERE at Outernet’s technical capabilities ensured seamless transitions between live battles, interviews, and streaming content.

Key Takeaway

The Red Bull BC One Cypher UK proved how HERE at Outernet can support complex, hybrid events that combine live energy with digital reach. The result was an authentic, visually striking competition that kept audiences engaged on every platform.

Planning a live competition or hybrid event? Contact our events team to discover how HERE at Outernet can host your next branded activation, live stream, or cultural moment.